LOGO & BRAND IDENTITY
Create an Identity People Recognise and Remember.
Build a distinctive visual foundation for your business with a considered logo, a coherent colour system and typography that works across your key brand applications.
What is logo and brand identity design?
Logo and brand identity design creates the visual core of a business: a logo, colour palette, typography and usage rules. A brand guide then keeps every future design consistent so customers recognise you wherever they meet you. Afai Pixel works from Colombo, Sri Lanka and the United Kingdom, and supports clients in many countries.
The business challenge
Common problems we help businesses solve.
Forgettable logo
A generic mark makes it hard for customers to recognise you.
No visual system
Colours and fonts change from one place to the next.
Files that do not work
Logos supplied in the wrong formats cause problems on signs, print and screens.
Our solution
We begin with discovery to understand your business and audience, present logo concepts, then refine the chosen direction into a full set of variations and guidance.
What's included
Final deliverables are confirmed in the scope we agree with you.
1
Discovery
2
Logo concepts
3
Approved logo variations
4
Colour palette
5
Typography
6
Brand guide and export files as agreed
Our process
Four clear stages from first conversation to launch.
1
Discover
We learn about your business, goals and existing assets.
2
Plan
We agree scope, deliverables and timeline before work starts.
3
Create
We deliver the agreed work and share progress for your feedback.
4
Review & Launch
We check against the agreed requirements and coordinate delivery.
Related work
Business website
A digital presence for a hardware business, supporting customers exploring hardware products and supplies.
Service business
A service-business digital presence focused on explaining rubbish removal options and making enquiries easier.
Branding and web
A specialist dried seafood business serving wholesale markets, with product presentation tailored to its trade audience.
Related services
Responsive websites that explain your value and guide visitors to act.
Frequently asked questions
How many logo concepts will I see?
The number of concepts is agreed in the scope before work begins.
What files will I receive?
Approved logo variations and export files as agreed in the scope, so you can use them across print and digital.